Branding your business promoting your business, attracting customers and standing out in the market place /

• Main Author: Hammond, James, 1952-
• Corporate Author: Gale Group.
• Format: Electronic
• Language: English
• Published: London, U.K. : Kogan Page, c2008.
• Series: Gale virtual reference library
• Subjects: Branding (Marketing) > Management.; Consumer behavior.; Brand name products > Psychological aspects.; Senses and sensation.; Communication in marketing.
• Online Access: Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for a business.

Table of Contents:

• Just what is a brand, and who is the customer?
• Branding the heart as well as the head
• How perception creates emotion
• Perception and long-term memory
• Foreground and background
• Looking like your brand
• Your BodyBrand
• Talking the walk
• Putting your brand on the right track
• The sweet smell of brand success
• Branding the taste buds
• Brand touch and feel
• Building your Brand Halo
• Your Brand Halo Handbook
• Your Brand Storybook
• Creating your Brand Storybook
• Final thoughts.