Cover Image

Branding your business promoting your business, attracting customers and standing out in the market place /

Explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for a business.

Bibliographic Details
Main Author: Hammond, James, 1952-
Corporate Author: Gale Group.
Format: Electronic
Language:English
Published: London, U.K. : Kogan Page, c2008.
Series:Gale virtual reference library
Subjects:
Branding (Marketing) > Management.
Consumer behavior.
Brand name products > Psychological aspects.
Senses and sensation.
Communication in marketing.
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
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100 1 # |a Hammond, James,  |d 1952- 
245 1 0 |a Branding your business  |b promoting your business, attracting customers and standing out in the market place /  |c James Hammond.  |h [electronic resource] : 
260 # # |a London, U.K. :  |b Kogan Page,  |c c2008. 
490 0 # |a Gale virtual reference library 
504 # # |a Includes bibliographical references and index. 
505 0 # |a Just what is a brand, and who is the customer? -- Branding the heart as well as the head -- How perception creates emotion -- Perception and long-term memory -- Foreground and background -- Looking like your brand -- Your BodyBrand -- Talking the walk -- Putting your brand on the right track -- The sweet smell of brand success -- Branding the taste buds -- Brand touch and feel -- Building your Brand Halo -- Your Brand Halo Handbook -- Your Brand Storybook -- Creating your Brand Storybook -- Final thoughts. 
520 # # |a Explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for a business. 
533 # # |a Electronic reproduction.  |b Farmington Hills, Mi :  |c Gale.  |n Available via World Wide Web. 
534 # # |e xii, 255 p. : ill. ; 24 cm.  |p Original: 
538 # # |a Mode of access: Internet. 
650 # 0 |a Branding (Marketing)  |x Management. 
650 # 0 |a Consumer behavior. 
650 # 0 |a Brand name products  |x Psychological aspects. 
650 # 0 |a Senses and sensation. 
650 # 0 |a Communication in marketing. 
710 2 # |a Gale Group. 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:uitm_pj&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QEF  |z Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access 
912 # # |a 2QEF 

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