Branded entertainment product placement & brand strategy in the entertainment business /
Explains the history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands. Provides examples from film, to music video, to computer games.
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| Format: | Electronic |
| Language: | English French |
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London ; Philadelphia :
Kogan Page,
2007.
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| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |