Branded entertainment product placement & brand strategy in the entertainment business /
Explains the history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands. Provides examples from film, to music video, to computer games.
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| Format: | Electronic |
| Language: | English French |
| Published: |
London ; Philadelphia :
Kogan Page,
2007.
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| Series: | Gale virtual reference library
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| Subjects: | |
| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |
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| 020 | # | # | |a 9780749451431 (electronic book) |
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| 041 | 1 | # | |a eng |h fre |
| 100 | 1 | # | |a Lehu, Jean-Marc. |
| 240 | 1 | 0 | |a Publicite est dans le film. |l English |
| 245 | 1 | 0 | |a Branded entertainment |b product placement & brand strategy in the entertainment business / |c Jean-Marc Lehu. |h [electronic resource] : |
| 260 | # | # | |a London ; |a Philadelphia : |b Kogan Page, |c 2007. |
| 490 | 0 | # | |a Gale virtual reference library |
| 504 | # | # | |a Includes bibliographical references and index. |
| 505 | 0 | # | |a pt. 1. Origins of and reasons for product placement -- pt. 2. Advantages and methods of the use of product placements -- pt. 3. Branded entertainment in all its forms -- pt. 4. Brand integration. |
| 520 | # | # | |a Explains the history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands. Provides examples from film, to music video, to computer games. |
| 533 | # | # | |a Electronic reproduction. |b Farmington Hills, Mi : |c Gale. |n Available via World Wide Web. |
| 534 | # | # | |e ix, 266 p. : ill. ; 24 cm. |p Original : |
| 538 | # | # | |a Mode of access: Internet. |
| 650 | # | 0 | |a Product placement in mass media. |
| 650 | # | 0 | |a Product management. |
| 650 | # | 0 | |a Branding (Marketing) |
| 710 | 2 | # | |a Gale Group. |
| 856 | 4 | 0 | |u https://ezaccess.library.uitm.edu.my/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:uitm_pj&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2PZE |z Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |
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