APA Citation

Pringle, H., & Field, P. (2008). Brand immortality: How brands can live long and prosper. London, U.K.: Kogan Page.

Chicago Style Citation

Pringle, Hamish., and Peter Field. Brand Immortality: How Brands Can Live Long and Prosper. London, U.K.: Kogan Page, 2008.

MLA Citation

Pringle, Hamish., and Peter Field. Brand Immortality: How Brands Can Live Long and Prosper. London, U.K.: Kogan Page, 2008.

Warning: These citations may not always be 100% accurate.