Information communication technologies and globalization of retailing applications

• Main Author: Rajagopal, 1957-
• Corporate Author: IGI Global.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
• Subjects: Retail trade.; Information technology.; Marketing.; Building shopping arousal; Direct marketing in retail; Dynamics of buyer-supplier co-dependency; Grocery retailing; Marketing strategy in global retailing; Performance enhancement of team retailing; Profit impact on brand management; Self-service technologies in retail; Technology applications in retailing; Variability factors in customer values
• Online Access: View fulltext via EzAccess

Globalization has pushed the use of technology in business with advanced information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing insti...

Table of Contents:

• Understanding retailing concepts / Rajagopal
• Self service technologies in retail financial sector / Rajagopal
• Customer value and new product retailing dynamics: an analytical construct for gaining competitive advantage / Rajagopal
• Measuring consumer attitudes towards self-service technologies / Jesús Enrique Portillo Pizaña
• Measuring variability factors in customer values, technology convergence and profit optimization in a retailing firm: a framework for analysis / Rajagopal
• Decision support systems in Indian organised retail sector / Ankush Sharma, Preeta Vyas
• Dynamics of buyer-supplier co-dependency in optimizing functional efficiency / Rajagopal, Amritanshu Rajagopal
• Loyalty cards in retailing industry: technology application in customer relations / Rajagopal
• Internet, reengineering and technology applications in retailing / Rajagopal
• Performance enhancement of team retailing through Six Sigma applications / Amritanshu Rajagopal
• Consumer response to high technology mobile phones in emerging markets / Ernesto Fierros, Rajagopal
• Building shopping arousal through direct marketing in retail environment / Rajagopal
• Marketing strategy, technology and modes of entry in global retailing / Rajagopal
• Profit impact on marketing strategy and brand management: methodological perspectives / Rajagopal, Amritanshu Rajagopal
• Technology and retailing firms: challenges ahead / Rajagopal.