Information communication technologies and globalization of retailing applications

• Main Author: Rajagopal, 1957-
• Corporate Author: IGI Global.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
• Subjects: Retail trade.; Information technology.; Marketing.; Building shopping arousal; Direct marketing in retail; Dynamics of buyer-supplier co-dependency; Grocery retailing; Marketing strategy in global retailing; Performance enhancement of team retailing; Profit impact on brand management; Self-service technologies in retail; Technology applications in retailing; Variability factors in customer values
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (xviii, 253 p. : ill.) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781605662497 (ebook); 1605662496 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

Globalization has pushed the use of technology in business with advanced information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.