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04311nam a2200565 a 4500 |
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29608 |
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20100703174137.0 |
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m e d |
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cr bn||||m|||a |
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100617s2009 paua fsb 001 0 eng d |
| 010 |
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|z 2008043769
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|a 9781605662497 (ebook)
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|a 1605662496 (ebook)
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|z 9781605662480 (hardcover)
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|z 1605662488 (hardcover)
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| 020 |
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|z 9781616926151 (pbk.)
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| 024 |
7 |
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|a 10.4018/978-1-60566-248-0
|2 doi
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| 035 |
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|a (CaBNVSL)gtp00541427
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| 035 |
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|a (OCoLC)707615373
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| 040 |
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
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4 |
|a HF5429
|b .I516 2009e
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| 082 |
0 |
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|a 658.8/7
|2 22
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| 100 |
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|a Rajagopal,
|d 1957-
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| 245 |
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|a Information communication technologies and globalization of retailing applications
|c Rajagopal.
|h [electronic resource] /
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| 260 |
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|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c c2009.
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| 300 |
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|a electronic texts (xviii, 253 p. : ill.) :
|b digital files.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Understanding retailing concepts / Rajagopal -- Self service technologies in retail financial sector / Rajagopal -- Customer value and new product retailing dynamics: an analytical construct for gaining competitive advantage / Rajagopal -- Measuring consumer attitudes towards self-service technologies / Jesús Enrique Portillo Pizaña -- Measuring variability factors in customer values, technology convergence and profit optimization in a retailing firm: a framework for analysis / Rajagopal -- Decision support systems in Indian organised retail sector / Ankush Sharma, Preeta Vyas -- Dynamics of buyer-supplier co-dependency in optimizing functional efficiency / Rajagopal, Amritanshu Rajagopal -- Loyalty cards in retailing industry: technology application in customer relations / Rajagopal -- Internet, reengineering and technology applications in retailing / Rajagopal -- Performance enhancement of team retailing through Six Sigma applications / Amritanshu Rajagopal -- Consumer response to high technology mobile phones in emerging markets / Ernesto Fierros, Rajagopal -- Building shopping arousal through direct marketing in retail environment / Rajagopal -- Marketing strategy, technology and modes of entry in global retailing / Rajagopal -- Profit impact on marketing strategy and brand management: methodological perspectives / Rajagopal, Amritanshu Rajagopal -- Technology and retailing firms: challenges ahead / Rajagopal.
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|a Restricted to subscribers or individual electronic text purchasers.
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3 |
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|a Globalization has pushed the use of technology in business with advanced information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.
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|a Also available in print.
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| 538 |
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|a Mode of access: World Wide Web.
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| 588 |
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|a Title from PDF t.p. (viewed on June 22, 2010).
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| 650 |
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|a Retail trade.
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| 650 |
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|a Information technology.
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| 650 |
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|a Marketing.
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| 653 |
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|a Building shopping arousal
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| 653 |
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|a Direct marketing in retail
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| 653 |
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|a Dynamics of buyer-supplier co-dependency
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| 653 |
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|a Grocery retailing
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| 653 |
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|a Marketing strategy in global retailing
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| 653 |
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|a Performance enhancement of team retailing
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| 653 |
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|a Profit impact on brand management
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| 653 |
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|a Self-service technologies in retail
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| 653 |
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|a Technology applications in retailing
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| 653 |
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|a Variability factors in customer values
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| 710 |
2 |
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|a IGI Global.
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| 776 |
0 |
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|c (Original)
|w (DLC) 2008043769
|z 9781605662480
|z 1605662488
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-248-0
|z View fulltext via EzAccess
|