Effective web presence solutions for small businesses strategies for successful implementation /

• Main Author: Burgess, Stephen, 1958-
• Corporate Author: IGI Global.
• Other Authors: Sellitto, Carmine, 1957-, Karanasios, Stan, 1979-
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
• Subjects: Small business > Information technology.; Internet marketing.; Business strategy and planning; Evaluating Web presence success; Governance, business continuity, and security; Readiness for a Web presence; Readiness, business aims, and planning; Web presence hosting; Web presence implementation and evaluation; Web presence promotion; Web presence strategy and content; Web site design
• Online Access: View fulltext via EzAccess

"This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher.

Table of Contents:

• 1. Introduction
• 2. Web presence lessons for small businesses
• 3. Readiness for a Web presence
• 4. Business strategy and planning
• 5. Web presence strategy and content
• 6. Web presence hosting
• 7. Website design
• 8. Web presence promotion
• 9. Web presence governance
• 10. Evaluating Web presence success
• 11. A look at the future
• 12. What led us here?