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Contemporary research in e-marketing. Vol. 1

Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Krishnamurthy, Sandeep, 1967-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
Subjects:
Internet marketing.
Online Access:View fulltext via EzAccess
Table of Contents:
  • Preface
  • Social Oracles as Advertising Tools in Programmable Businesses / Nick V. Flor
  • Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party? / Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter
  • Web Personalization for E-Marketing Intelligence / Penelope Markellou, Maria Rigou, Spiros Sirmakessis
  • E-Commerce as Knowledge Management: Managing Consumer Knowledge / Rachel McLean, Nigel M. Blackie
  • MSQ-Model: An Exploratory Study of the Determinants of Mobile Service Quality / Jan Nordman,Veronica Liljander
  • Experiencing Quality: The Impact of Practice on Customers' Preferences for and Perceptions of Electronic Interfaces /Kyle B. Murray
  • The Impact of eBay Ratings and Item Descriptions on Auction Prices: A Comparison of Designer Watches and DVDs / Mark P. Sena, C. Edward Heath, Michael A. Webb
  • Viral Experiences: Do You Trust Your Friends? / Shenja van der Graaf
  • Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy / Kim Sheehan
  • Online Privacy: Consumer Concerns and Technological Competence / Pushkala Raman, Kartik Pashupati
  • Using Server Log Files and Online Experiments to Enhance Internet Marketing / Charles F. Hofacker, Jamie Murphy
  • CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing / Nikhilesh Dholakia, Jounghae Bang, Ruby Roy Dholakia
  • An Interactive Marketing Communication Model in New Product Diffusion / Fiona Sussan
  • A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials / Kirk St.Amant
  • How Innovativeness Influences Internet Shopping / Ronald E. Goldsmith, Barbara A. Lafferty.

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