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Contemporary research in e-marketing. Vol. 1

Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Krishnamurthy, Sandeep, 1967-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
Subjects:
Internet marketing.
Online Access:View fulltext via EzAccess
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020 # # |a 9781591403746 (ebook) 
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020 # # |z 9781591403722 (hardcover) 
020 # # |z 9781591403739 (softcover) 
024 7 # |a 10.4018/978-1-59140-372-2  |2 doi 
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082 0 4 |a 658.8/72  |2 22 
245 0 0 |a Contemporary research in e-marketing.  |c Sandeep Krishnamurthy, editor.  |h [electronic resource] /  |n Vol. 1 
260 # # |a Hershey, Pa. :  |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),  |c c2005. 
300 # # |a electronic texts (vii, 347 p. : ill., some col.) :  |b digital files. 
504 # # |a Includes bibliographical references and index. 
505 0 # |a Preface -- Social Oracles as Advertising Tools in Programmable Businesses / Nick V. Flor -- Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party? / Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter -- Web Personalization for E-Marketing Intelligence / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- E-Commerce as Knowledge Management: Managing Consumer Knowledge / Rachel McLean, Nigel M. Blackie -- MSQ-Model: An Exploratory Study of the Determinants of Mobile Service Quality / Jan Nordman,Veronica Liljander -- Experiencing Quality: The Impact of Practice on Customers' Preferences for and Perceptions of Electronic Interfaces /Kyle B. Murray -- The Impact of eBay Ratings and Item Descriptions on Auction Prices: A Comparison of Designer Watches and DVDs / Mark P. Sena, C. Edward Heath, Michael A. Webb -- Viral Experiences: Do You Trust Your Friends? / Shenja van der Graaf -- Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy / Kim Sheehan -- Online Privacy: Consumer Concerns and Technological Competence / Pushkala Raman, Kartik Pashupati -- Using Server Log Files and Online Experiments to Enhance Internet Marketing / Charles F. Hofacker, Jamie Murphy -- CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing / Nikhilesh Dholakia, Jounghae Bang, Ruby Roy Dholakia -- An Interactive Marketing Communication Model in New Product Diffusion / Fiona Sussan -- A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials / Kirk St.Amant -- How Innovativeness Influences Internet Shopping / Ronald E. Goldsmith, Barbara A. Lafferty. 
506 # # |a Restricted to subscribers or individual electronic text purchasers. 
520 3 # |a Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing. 
530 # # |a Also available in print. 
538 # # |a Mode of access: World Wide Web. 
588 # # |a Title from PDF t.p. (viewed on June 19, 2010). 
650 # 0 |a Internet marketing. 
700 1 # |a Krishnamurthy, Sandeep,  |d 1967- 
710 2 # |a IGI Global. 
776 0 # |a (Original)  |w (DLC) 2004016288  |z 9781591403722  |z 1591403723 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59140-372-2  |z View fulltext via EzAccess 

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