Challenges of managing information quality in service organizations

"Incorrect and misleading information associated with an enterprise's production and service jeopardize both customer relationships and customer satisfaction, and ultimately have a negative effect on revenue. This book provides insight and support for academic professionals as well as for...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Al-Hakim, Latif, 1946-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2007.
Subjects:
Online Access:View fulltext via EzAccess