Customer knowledge management people, processes, and technology /
Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse med...
Main Author: | Al-Shammari, Minwir, 1962- |
---|---|
Corporate Author: | IGI Global. |
Format: | Electronic |
Language: | English |
Published: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2009.
|
Subjects: | |
Online Access: | View fulltext via EzAccess |
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