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03413nam a2200589 a 4500 |
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29296 |
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20100616114523.0 |
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m e d |
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cr bn||||m|||a |
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080825s2009 paua fsb 001 0 eng d |
| 010 |
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|z 2008037389
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| 020 |
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|a 9781605662596 (ebook)
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| 020 |
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|z 9781605662589 (hardcover)
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| 020 |
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|z 1605662585 (hardcover)
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| 020 |
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|z 9781616925406 (pbk.)
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| 024 |
7 |
# |
|a 10.4018/978-1-60566-258-9
|2 doi
|
| 035 |
# |
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|a (CaBNVSL)gtp00541067
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| 035 |
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|a (OCoLC)430984675
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| 040 |
# |
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
|
| 050 |
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4 |
|a HF5415.5
|b .A424 2009e
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| 082 |
0 |
4 |
|a 658.4/038
|2 22
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| 100 |
1 |
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|a Al-Shammari, Minwir,
|d 1962-
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| 245 |
1 |
0 |
|a Customer knowledge management
|b people, processes, and technology /
|c Minwir Al-Shammari.
|h [electronic resource] :
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| 260 |
# |
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|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c c2009.
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| 300 |
# |
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|a electronic texts (xxiv, 360 p. : ill.) :
|b digital files.
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| 504 |
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|a Includes bibliographical references (p. 352-355) and index.
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| 505 |
0 |
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|a 1. Setting a CKM strategy -- 2. Spotting environmental drivers -- 3. Reorganizing people -- 4. Retooling ICT systems -- 5. Redesigning processes -- 6. Capturing data from customers -- 7. Compiling profiles of customers -- 8. Creating knowledge about customers -- 9. Maximizing value for customers -- 10. Measuring return on relationships with customers -- 11. Managing learning throughout CKM change.
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| 506 |
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|a Restricted to subscribers or individual electronic text purchasers.
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| 520 |
3 |
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|a Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.
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| 530 |
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|a Also available in print.
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| 538 |
# |
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|a Mode of access: World Wide Web.
|
| 588 |
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|a Title from PDF t.p. (viewed on Jun 5, 2010).
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| 650 |
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|a Customer relations.
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| 650 |
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|a Relationship marketing.
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| 653 |
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|a Capturing data from customers
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| 653 |
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|a CKM business model
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| 653 |
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|a CKM framework
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| 653 |
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|a CKM model for customer life cycle
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| 653 |
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|a CKM model for mass customization
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| 653 |
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|a CKM-based organization
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| 653 |
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|a Customer knowledge management
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| 653 |
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|a Customer-centric intelligence architecture
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| 653 |
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|a Difficult-to-imitate competitive strategies
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| 653 |
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|a ICT classification system
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| 653 |
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|a Information requirement analysis model
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| 653 |
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|a Organizational reinvention model
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| 653 |
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|a Redesigning processes
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| 653 |
# |
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|a Retooling ICT systems
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| 710 |
2 |
# |
|a IGI Global.
|
| 776 |
0 |
# |
|c (Original)
|w (DLC) 2008037389
|z 9781605662589
|z 1605662585
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-258-9
|z View fulltext via EzAccess
|