Tourism branding communities in action /
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
| Other Authors: | , , |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Bingley, UK :
Emerald Group Pub.,
2009.
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| Edition: | 1st ed. |
| Series: | Bridging tourism theory and practice ;
v. 1. |
| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |
Table of Contents:
- Tourism branding: a community affair
- Challenging the brand
- A model of virtual destination branding
- Deconstructing brand equity
- A two-dimensional approach to branding: integrating identity and equity
- Collaborative destination branding
- Tourism branding in a social exchange system
- Linking local and culinary cuisines with destination branding
- Spanish holiday brands: comparative analysis of 10 destinations
- Branding Spain's tourism miracle (1959-1979)
- A practical framework for destination branding
- Destination brand strategy: the case of Greece
- the Copenhagen way: stakeholder-driven destination branding
- Consultation builds stronger brands
- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea
- Strategic branding in hospitality: the case of Sol Melia.