Tourism branding communities in action /
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
| Other Authors: | , , |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Bingley, UK :
Emerald Group Pub.,
2009.
|
| Edition: | 1st ed. |
| Series: | Bridging tourism theory and practice ;
v. 1. |
| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |
| LEADER | 03635cam a2200625Ia 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
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| 245 | 0 | 0 | |a Tourism branding |b communities in action / |c [edited by] Liping A. Cai, William C. Gartner, Ana María Munar. |h [electronic resource] : |
| 250 | # | # | |a 1st ed. |
| 260 | # | # | |a Bingley, UK : |b Emerald Group Pub., |c 2009. |
| 300 | # | # | |a 1 online resource (viii, 297 p.) : |b ill., maps. |
| 490 | 1 | # | |a Bridging tourism theory and practice, |v v. 1 |x 2042-1443 ; |
| 504 | # | # | |a Includes bibliographical references (p. [233]-262) and index. |
| 505 | 0 | # | |a Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia. |
| 520 | # | # | |a Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. |
| 588 | # | # | |a Description based on print version record. |
| 650 | # | 0 | |a Advertising |x Tourism. |
| 650 | # | 0 | |a Place marketing. |
| 650 | # | 0 | |a Tourism. |
| 650 | # | 0 | |a Tourism |x Marketing. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh |
| 655 | # | 4 | |a Electronic books. |
| 700 | 1 | # | |a Cai, Liping A. |
| 700 | 1 | # | |a Gartner, William C. |
| 700 | 1 | # | |a Munar, Ana María. |
| 776 | 0 | 8 | |b 1st ed. |d Bingley, UK : Emerald Group Publishing, 2009 |i Print version: |t Tourism branding. |w (OCoLC)557492874 |z 9781849507202 |
| 830 | # | 0 | |a Bridging tourism theory and practice ; |v v. 1. |
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