Cover Image

Tourism branding communities in action /

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...

Full description

Bibliographic Details
Other Authors: Cai, Liping A., Gartner, William C., Munar, Ana María.
Format: Electronic
Language:English
Published: Bingley, UK : Emerald Group Pub., 2009.
Edition:1st ed.
Series:Bridging tourism theory and practice ; v. 1.
Subjects:
Advertising > Tourism.
Place marketing.
Tourism.
Tourism > Marketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
Electronic books.
Online Access:ebrary
View fulltext via EzAccess
MyiLibrary
Description
Summary:Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Physical Description:1 online resource (viii, 297 p.) : ill., maps.
Bibliography:Includes bibliographical references (p. [233]-262) and index.
ISBN:9781849507219 (electronic bk.)
184950721X (electronic bk.)
ISSN:2042-1443 ;

Similar Items