Cover Image

QR Code

Data Mining and Market Intelligence for Optimal Marketing Returns

Bibliographic Details
Main Author:	Susan Chiu
Other Authors:	Domingo Tavella
Format:	Unknown
Published:	Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008.
Subjects:	Marketing research.
Online Access:	View fulltext via EzAccess

Similar Items

Marketing in a digital world /
Published: (2019)

Information marketing
by: Rowley, J. E.
Published: (2016)

Handbook of research on decision-making techniques in financial marketing /
Published: (2020)

International marketing and export management /
by: Albaum, Gerald,, et al.
Published: (2016)

Sponsorship in marketing : effective partnerships in sports, arts and events /
by: Cornwell, T. Bettina,
Published: (2020)

Sponsorship in marketing : effective partnerships in sports, arts and events /
by: Cornwell, T. Bettina,
Published: (2020)

The strategic storyteller : content marketing in the age of the educated consumer /
by: Jutkowitz, Alexander, 1968-
Published: (2017)

Understanding sport management : international perspectives /
Published: (2017)

How to be insightful : unlocking the superpower that drives innovation /
by: Knowles, Sam,
Published: (2020)

Halal business management : a guide to achieving halal excellence /
by: Tieman, Marco,
Published: (2021)

The Principles of Islamic Marketing /
by: Alserhan, Baker Ahmad,
Published: (2017)

Marketing Research for Managers
by: Sunny Crouch
Published: (2003)

Complementarity Modeling in Energy Markets
by: Gabriel, Steven A., et al.
Published: (2013)

Marketing in Context Setting the Scene /
by: Hackley, Chris.
Published: (2013)

Data Processing for the AHP/ANP
by: Kou, Gang., et al.
Published: (2013)

The Entrepreneur's Guide to Market Research
by: Wenzel, Anne M.

Data Mining in Agriculture
by: Mucherino, Antonio., et al.
Published: (2009)

Using secondary data in educational and social research
by: Smith, Emma.
Published: (2008)

Ensuring research integrity and the ethical management of data /
Published: (2018)

Decision Making Under Uncertainty in Electricity Markets
by: Conejo, Antonio J., et al.
Published: (2010)

Data mining patterns new methods and applications /
Published: (2008)

How to Measure Digital Marketing Metrics for Assessing Impact and Designing Success /
by: Florès, Laurent.
Published: (2014)

Skill mismatch in labor markets /
Published: (2017)

Traffic Data Collection and its Standardization
Published: (2010)

Technologies for Migration and Commuting Analysis: Spatial Interaction Data Applications
by: John C H Stillwell
Published: (2010)

Introduction to data mining for the life sciences
by: Sullivan, Rob.
Published: (2012)

Handbook on Data Envelopment Analysis
Published: (2004)

Data Mining and Knowledge Discovery via Logic-Based Methods Theory, Algorithms, and Applications /
by: Triantaphyllou, Evangelos.
Published: (2010)

Sports Data Mining
by: Schumaker, Robert P., et al.
Published: (2010)

Data Envelopment Analysis A Comprehensive Text with Models, Applications, References and DEA-Solver Software /
by: Cooper, William W., et al.
Published: (2000)

Data mining in dynamic social networks and fuzzy systems

Best Practices in Marketing and their Impact on Quality of Life
Published: (2013)

Market data explained a practical guide to global capital markets information
by: Alvarez, Marc
Published: (2007)

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design /
by: Solberg Si̜len, Klaus.
Published: (2013)

Data Engineering Mining, Information and Intelligence /
Published: (2010)

Advances in Data Analysis Theory and Applications to Reliability and Inference, Data Mining, Bioinformatics, Lifetime Data, and Neural Networks /
Published: (2010)

Pricing, Online Marketing Behavior, and Analytics
by: Viglia, Giampaolo.
Published: (2014)

Analysis of Microarray Gene Expression Data
by: Lee, Mei-Ling Ting.
Published: (2004)

Big data concepts, theories, and applications /
Published: (2016)

Engineering Interrelated Electricity Markets An Agent-Based Computational Approach /
by: Weidlich, Anke.
Published: (2009)