Best Practices in Marketing and their Impact on Quality of Life
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist...
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic |
| Language: | English |
| Published: |
Dordrecht :
Springer Netherlands : Imprint: Springer,
2013.
|
| Series: | Applying Quality of Life Research:, Best Practices,
|
| Subjects: | |
| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-94-007-5878-0 |