E-commerce adoption and small business in the global marketplace : tools for optimization /

"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.

Bibliographic Details
Other Authors: Thomas, Brychan, 1955-, Simmons, Geoff, 1971-
Format: Electronic
Published: Hershey, PA : Business Science Reference, 2010
Subjects:
Online Access:View fulltext via EzAccess
LEADER 01278cam a2200253 a 4500
001 27716
003 DLC
005 20100316145008.0
008 091029s2010 paua b 001 0 eng
020 # # |a 9781605669991 (ebook) 
020 # # |a 1605669997 (ebook) 
040 # # |a DLC  |c DLC  |d BTCTA  |d DLC  |d YDXCP  |d OCLCQ  |d BWX  |d DLC 
050 # # |a HF5548.32  |b .E217 2010 
245 # # |a E-commerce adoption and small business in the global marketplace :  |b tools for optimization /  |c Brychan Thomas, Geoff Simmons, [editors].  |h [electronic resource] 
260 # # |a Hershey, PA :  |b Business Science Reference,  |c 2010 
300 # # |a 1 online resource (xxv, 343 p.)  |b ill. ;  |c 29 cm. 
500 # # |a "Premier reference source"--Cover. 
504 # # |a Includes bibliographical references and index. 
520 # # |a "This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher. 
650 # # |a Electronic commerce. 
650 # # |a Small business. 
700 # # |a Thomas, Brychan,  |d 1955- 
700 # # |a Simmons, Geoff,  |d 1971- 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-998-4  |z View fulltext via EzAccess