E-commerce adoption and small business in the global marketplace : tools for optimization /

"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.

Bibliographic Details
Other Authors: Thomas, Brychan, 1955-, Simmons, Geoff, 1971-
Format: Electronic
Published: Hershey, PA : Business Science Reference, 2010
Subjects:
Online Access:View fulltext via EzAccess