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| LEADER |
01429cam a2200325 a 4500 |
| 001 |
27429 |
| 003 |
DLC |
| 005 |
20120507133530.0 |
| 008 |
090302s2010 paua b 001 0 eng |
| 010 |
# |
# |
|a 2009006922
|
| 020 |
# |
# |
|a 9781605660752 (ebook)
|
| 020 |
# |
# |
|a 1605660752 (ebook)
|
| 035 |
# |
# |
|a (OCoLC)ocn312095976
|
| 040 |
# |
# |
|a DLC
|c DLC
|d YDX
|d DLC
|
| 050 |
# |
# |
|a HF5415.1265
|b .H357 2010
|
| 245 |
# |
# |
|a Handbook of research on mobile marketing management /
|c [edited by] Key Pousttchi, Dietmar G. Wiedemann.
|h [electronic resource]
|
| 260 |
# |
# |
|a Hershey, PA :
|b Business Science Reference,
|c 2010
|
| 300 |
# |
# |
|a 1 online resource (xxxii, 548 p.)
|b ill. ;
|c 29 cm.
|
| 490 |
# |
# |
|a Advances in e-business research series (AEBR),
|x 1935-2700
|
| 504 |
# |
# |
|a Includes bibliographical references (p. 484-528) and index.
|
| 520 |
# |
# |
|a "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
|
| 650 |
# |
# |
|a Telemarketing.
|
| 650 |
# |
# |
|a Text messages (Cell phone systems)
|
| 650 |
# |
# |
|a Internet marketing.
|
| 650 |
# |
# |
|a Internet advertising.
|
| 650 |
# |
# |
|a Cellular telephones.
|
| 700 |
# |
# |
|a Pousttchi, Key,
|d 1970-
|
| 700 |
# |
# |
|a Wiedemann, Dietmar G.,
|d 1977-
|
| 830 |
# |
# |
|a Advances in e-business research series.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-074-5
|z View fulltext via EzAccess
|