Handbook of research on mobile marketing management /

• Other Authors: Pousttchi, Key, 1970-, Wiedemann, Dietmar G., 1977-
• Format: Electronic
• Published: Hershey, PA : Business Science Reference, 2010
• Series: Advances in e-business research series.
• Subjects: Telemarketing.; Text messages (Cell phone systems); Internet marketing.; Internet advertising.; Cellular telephones.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (xxxii, 548 p.) ill. ; 29 cm.
• Bibliography: Includes bibliographical references (p. 484-528) and index.
• ISBN: 9781605660752 (ebook); 1605660752 (ebook)
• ISSN: 1935-2700

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.