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Reinventing interactive and direct marketing leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /

Bibliographic Details
Corporate Author: Direct Marketing Association (U.S.)
Other Authors: Rapp, Stan.
Format: Electronic
Language:English
Published: New York : McGraw-Hill, c2010.
Subjects:
Interactive marketing.
Direct marketing.
Branding (Marketing)
BUSINESS & ECONOMICS > Telemarketing. > Marketing
BUSINESS & ECONOMICS > Multilevel. > Marketing
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Direct. > Marketing
BUSINESS & ECONOMICS > Internet Marketing. > E-Commerce
Electronic books.
Online Access:View fulltext via EzAccess
MyiLibrary
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245 0 0 |a Reinventing interactive and direct marketing  |b leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /  |c [edited and] with an introduction by Stan Rapp.  |h [electronic resource] : 
260 # # |a New York :  |b McGraw-Hill,  |c c2010. 
300 # # |a 1 online resource (xiii, 238 p.) :  |b ill. 
500 # # |a Published in association with the Direct Marketing Association. 
504 # # |a Includes bibliographical references and index. 
588 # # |a Description based on print version record. 
650 # 0 |a Interactive marketing. 
650 # 0 |a Direct marketing. 
650 # 0 |a Branding (Marketing) 
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650 # 7 |a BUSINESS & ECONOMICS  |x Mail Order.  |2 bisacsh 
650 # 7 |a BUSINESS & ECONOMICS  |x Direct.  |x Marketing  |2 bisacsh 
650 # 7 |a BUSINESS & ECONOMICS  |x Internet Marketing.  |x E-Commerce  |2 bisacsh 
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