Description: Reinventing interactive and direct marketing

Bibliographic Details
Corporate Author:	Direct Marketing Association (U.S.)
Other Authors:	Rapp, Stan.
Format:	Electronic
Language:	English
Published:	New York : McGraw-Hill, c2010.
Subjects:	Interactive marketing. Direct marketing. Branding (Marketing) BUSINESS & ECONOMICS > Telemarketing. > Marketing BUSINESS & ECONOMICS > Multilevel. > Marketing BUSINESS & ECONOMICS > Mail Order. BUSINESS & ECONOMICS > Direct. > Marketing BUSINESS & ECONOMICS > Internet Marketing. > E-Commerce Electronic books.
Online Access:	View fulltext via EzAccess MyiLibrary

Description
Item Description:	Published in association with the Direct Marketing Association.
Physical Description:	1 online resource (xiii, 238 p.) : ill.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780071703383 (electronic bk.) 0071703381 (electronic bk.) 9780071638029 (Cloth) 0071638024 (Cloth)