Places identity, image and reputation /

• Main Author: Anholt, Simon.
• Format: Electronic
• Language: English
• Published: Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2010.
• Subjects: Place marketing.; Tourism > Marketing.; BUSINESS & ECONOMICS > Hospitality, Travel & Tourism. > Industries; Länderimage.; Tourismus.; Standortmarketing.; Image.; Marketing.; Nation.; Standortpolitik.; Electronic books.
• Online Access: View fulltext via EzAccess

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in...

Table of Contents:

• 1. Images of place : is this about marketing, or isn't it?
• 2. On image and trust
• 3. National identity : cause or effect?
• 4. Should places have simple images?
• 5. Sketches of national image and identity
• Pakistan and Mexico
• Kenya
• Denmark
• Italy
• Israel
• Switzerland
• Latvia
• America
• Albania
• Bilbao and Dubai
• Asia
• China
• 6. When does marketing make sense?
• 7. Public diplomacy and place branding : where's the link?
• 8. 'Brand Europe'
• where next'?
• How the world sees Europe
• Defining 'brand Europe'
• 9. Public sector, private sector
• 10. The media and national image
• The national media centre
• Bad press
• The question of deserved reputation
• Picking your battles
• 11. 'Is this about me?'
• The critical issue of relevance
• 12. Some conclusions.