Places identity, image and reputation /

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in...

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Bibliographic Details
Main Author: Anholt, Simon.
Format: Electronic
Language:English
Published: Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2010.
Subjects:
Online Access:View fulltext via EzAccess