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Places identity, image and reputation /

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in...

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Bibliographic Details
Main Author: Anholt, Simon.
Format: Electronic
Language:English
Published: Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2010.
Subjects:
Place marketing.
Tourism > Marketing.
BUSINESS & ECONOMICS > Hospitality, Travel & Tourism. > Industries
Länderimage.
Tourismus.
Standortmarketing.
Image.
Marketing.
Nation.
Standortpolitik.
Electronic books.
Online Access:View fulltext via EzAccess
Description
Summary:Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Physical Description:1 online resource (ix, 168 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780230251281 (electronic bk.)
0230251285 (electronic bk.)

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