Advances in tourism destination marketing managing networks /

• Other Authors: Kozak, Metin, 1968-, Gnoth, Juergen., Andreu, Luisa.
• Format: Electronic
• Language: English
• Published: London ; New York : Routledge, 2009.
• Series: Routledge advances in tourism ; 16.
• Subjects: Tourism > Marketing.; Tourism.; TRAVEL > Museums, Tours, Points of Interest.; TRAVEL > Hikes & Walks.; TRAVEL > Budget.; TRAVEL > Ecotourism. > Special Interest; TRAVEL > Parks & Campgrounds.; TRAVEL > Reference.; TRAVEL > Road Travel.; TRAVEL > Adventure. > Special Interest; Electronic books.; e-book [online only] > MyiLibrary.
• Online Access: View fulltext via EzAccess

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.

Table of Contents:

• Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing.