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20150318233212.0 |
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| 007 |
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| 008 |
091001s2009 enka ob 001 0 eng d |
| 019 |
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|a 828643214
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|a 9780203874127 (electronic bk.)
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|a 0203874129 (electronic bk.)
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|a 9780415492386 (hbk)
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|a 0415492386 (hbk)
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|a 9786612324840
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|d OCLCQ
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|d OCLCA
|d OCLCO
|d OCLCQ
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|a MAIN
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|a G155.A1
|b A283 2009eb
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0 |
4 |
|a 910.68/8
|2 22
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| 245 |
0 |
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|a Advances in tourism destination marketing
|b managing networks /
|c edited by Metin Kozak, Juergen Gnoth and Luisa Andreu.
|h [electronic resource] :
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| 260 |
# |
# |
|a London ;
|a New York :
|b Routledge,
|c 2009.
|
| 300 |
# |
# |
|a 1 online resource.
|
| 336 |
# |
# |
|a text
|b txt
|2 rdacontent
|
| 337 |
# |
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|a computer
|b c
|2 rdamedia
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| 338 |
# |
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|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
# |
|a Routledge advances in tourism ;
|v 16
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| 500 |
# |
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|a Title from PDF title page (viewed Oct. 1, 2009).
|
| 504 |
# |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
# |
|a Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing.
|
| 520 |
# |
# |
|a This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.
|
| 650 |
# |
0 |
|a Tourism
|x Marketing.
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| 650 |
# |
4 |
|a Tourism.
|
| 650 |
# |
7 |
|a TRAVEL
|x Museums, Tours, Points of Interest.
|2 bisacsh
|
| 650 |
# |
7 |
|a TRAVEL
|x Hikes & Walks.
|2 bisacsh
|
| 650 |
# |
7 |
|a TRAVEL
|x Budget.
|2 bisacsh
|
| 650 |
# |
7 |
|a TRAVEL
|x Ecotourism.
|x Special Interest
|2 bisacsh
|
| 650 |
# |
7 |
|a TRAVEL
|x Parks & Campgrounds.
|2 bisacsh
|
| 650 |
# |
7 |
|a TRAVEL
|x Reference.
|2 bisacsh
|
| 650 |
# |
7 |
|a TRAVEL
|x Road Travel.
|2 bisacsh
|
| 650 |
# |
7 |
|a TRAVEL
|x Adventure.
|x Special Interest
|2 bisacsh
|
| 650 |
# |
7 |
|a Tourism
|x Marketing.
|0 (OCoLC)fst01153181
|2 fast
|
| 655 |
# |
4 |
|a Electronic books.
|
| 655 |
# |
7 |
|a e-book [online only]
|x MyiLibrary.
|2 [ntu lib]
|
| 700 |
1 |
# |
|a Kozak, Metin,
|d 1968-
|
| 700 |
1 |
# |
|a Gnoth, Juergen.
|
| 700 |
1 |
# |
|a Andreu, Luisa.
|
| 776 |
0 |
8 |
|i Print version:
|w (DLC)2009002266
|w (bnb)GBA951554
|z 9780203874127
|
| 830 |
# |
0 |
|a Routledge advances in tourism ;
|v 16.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=289680
|z View fulltext via EzAccess
|
| 938 |
# |
# |
|a EBL - Ebook Library
|b EBLB
|n EBL446568
|
| 938 |
# |
# |
|a EBSCOhost
|b EBSC
|n 289680
|
| 938 |
# |
# |
|a Taylor & Francis
|b TAFR
|n 9781135218850
|
| 938 |
# |
# |
|a YBP Library Services
|b YANK
|n 3080341
|