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| LEADER |
01398cam a2200277 i 4500 |
| 001 |
25283 |
| 003 |
DLC |
| 005 |
20130619084255.0 |
| 008 |
130124s2013 pau b 001 0 eng |
| 010 |
# |
# |
|a 2013001743
|
| 020 |
# |
# |
|z 9781466640955 (ebook)
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| 040 |
# |
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|a DLC
|b eng
|c DLC
|d ITMB
|e rda
|
| 050 |
# |
# |
|a HF5416.5
|b .M36 2013
|
| 245 |
# |
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|a Marketing decision making and the management of pricing
|b successful business tools
|c Rajagopal, EGADE business school, tecnologico de monterrey (ITESM), Mexico.
|h [electronic resource]
|
| 264 |
# |
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|a Hershey, PA
|b Business Science Reference
|c [2013]
|
| 300 |
# |
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|a 1 online resource (xii, 261 pages)
|c 29 cm.
|
| 336 |
# |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 490 |
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|a A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
|
| 504 |
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|a Includes bibliographical references (pages 238-257) and index.
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| 520 |
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|a "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
|
| 650 |
# |
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|a Pricing.
|
| 650 |
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|a Strategic planning.
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| 700 |
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|a Rajagopal,
|d 1957-
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4094-8
|z View fulltext via EzAccess
|