Marketing decision making and the management of pricing successful business tools

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

Bibliographic Details
Other Authors: Rajagopal, 1957-
Format: Electronic
Series:A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Subjects:
Online Access:View fulltext via EzAccess