Marketing decision making and the management of pricing successful business tools
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
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| Format: | Electronic |
| Series: | A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
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| Online Access: | View fulltext via EzAccess |
| Summary: | "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher. |
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| Physical Description: | 1 online resource (xii, 261 pages) 29 cm. |
| Bibliography: | Includes bibliographical references (pages 238-257) and index. |