Description: Consumer information systems and relationship management

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Consumer information systems and relationship management design, implementation, and use /

"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.

Bibliographic Details
Other Authors:	Lin, Angela, 1970-, Foster, Jonathan, 1965-, Scifleet, Paul.
Format:	Electronic
Series:	Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Subjects:	Consumer profiling. Consumer behavior > Data processing. Customer services > Information technology. Management information systems. Electronic commerce.
Online Access:	View fulltext via EzAccess

Description
Summary:	"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.
Item Description:	"Premier Reference Source"--Cover.
Physical Description:	1 online resource (xviii, 236 pages) illustrations 29 cm.
Bibliography:	Includes bibliographical references (pages 202-227) and index.