Consumer information systems and relationship management design, implementation, and use /
"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.
| Other Authors: | , , |
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| Format: | Electronic |
| Series: | Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |