Strategic management in tourism /

• Other Authors: Moutinho, Luiz, (Editor)
• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2011.
• Edition: 2nd edition.
• Series: CABI tourism texts.
• Subjects: Tourism > Management.; Leisure, Recreation and Tourism Economics, (New March 2000); Marketing and Distribution.; Consumer Economics.; Investment, Finance and Credit.; Tourism and Travel.; Behaviour.; Consumer behaviour.; Economic development.; Empowerment.; Finance.; Forecasting.; Innovations.; Management.; Management science.; Marketing channels.; Operations research.; Planning.; Tourism.; Tourist industry.; Trends.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (x, 313 pages) : illustrations, charts.; Also available in print format.
• Bibliography: Includes bibliographical references and index.
• Access: Access limited to subscribing institution.

This second-edition text offers new insights, updated concepts and a new articulation of themes in tourism management. Part I (chapters 1-4) is now an enlarged element of the text and combines an analysis of the new tourism environment, economic development, tourism forecasting and new trends in tourism. Part II (chapters 5-11) now involves consumer behaviour, strategic innovation, distribution channels, human empowerment, operations management, as well as two new chapters on financial management. Part III (chapters 12-15) deals with strategic vision and management in tourism.