Going organic : mobilizing networks for environmentally responsible food production /

• Main Authors: Lockie, Stewart, (Author), Lyons, Kristen, (Author), Lawrence, Geoffrey, (Author), Halpin, Darren, (Author)
• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2006.
• Subjects: Natural foods industry.; Organic farming.; Agricultural Economics.; Food Economics, (New March 2000); Marketing and Distribution.; Consumer Economics.; Agricultural production.; Consumers.; Food marketing.; Food production.; Sustainability.; Electronic books.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (viii, 239 pages) : illustrations, charts; Also available in print format.
• Bibliography: Includes bibliographical references and index.
• Access: Access limited to subscribing institution.

This book sets out to assess the current situation of the organic agriculture/food sector, debunking a number of apparently common sense beliefs in the process, viz. that organic consumers are wealthy environmental and health extremists; that growth in the industry will inevitably undermine its environmental values; that the mainstream media are antagonistic to organics; and that the industry is driven by consumer demand. This book aims to make a practical contribution to the development of more sustainable food systems by exploring and revealing what it takes to get people involved in organics at each stage of the food chain.