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130911t20062006enkabd ob 001 0 eng d |
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|z 9781845931704
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|z 184593170X
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|a CtWfDGI
|b eng
|c CtWfDGI
|e rda
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|a TP548.5.T68
|b G56 2006eb
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|a 663/.2
|2 23
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|a Global wine tourism :
|b research, management and marketing /
|c edited by Jack Carlsen and Stephen Charters.
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| 264 |
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|a Wallingford, Oxfordshire, UK :
|b CABI,
|c 2006.
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| 264 |
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|c ©2006
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| 300 |
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|a 1 online resource (xx, 278 pages) :
|b illustrations, maps, charts
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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|a Introduction / Jack Carlsen and Steve Charters -- Do Tourism and Wine Always Fit Together? A Consideration of Business Motivations / Rick A. Fraser and Abel Alonso -- Land Use Policy and Wine Tourism Development in North America's Pacific Northwest / Peter W. Williams, Karen Graham and Louella Mathias -- Enhancing the Wine Tourism Experience : the Customers' Viewpoint / Linda Roberts and Beverley Sparks -- Wine Tourism and Sustainable Development in Regional Australia / John G. Gammack -- Emerging Wine Tourism Regions : Lessons for Development / Beverley Sparks and Jane Malady -- The Determinants of Quality Experiences in an Emerging Wine Region / Tony Griffin and Alice Loersch -- Influences on Post-visit Wine Purchase (and non-purchase) by New Zealand Winery Visitors / Richard Mitchell -- Electronic Marketing and Wine Tourism / Jamie Murphy -- Understanding the Impact of Wine Tourism on Post-tour Purchasing Behaviour / Barry O'Mahony, John Hall, Larry Lockshin, Leo Jago and Graham Brown -- Wine Tourists in South Africa : a Demand-side Study / Dimitri Tassiopoulos and Norbert Haydam -- Younger Wine Tourists : a Study of Generational Differences in the Cellar Door Experience / Steve Charters and Joanna Fountain -- Survey Timing and Visitor Perceptions of Cellar Door Quality / Martin A. O'Neill and Steve Charters -- Wine Festivals and Tourism : Developing a Longitudinal Approach to Festival Evaluation / Ruth Taylor -- Analysis of Motivational and Promotional Effects of a Wine Festival / Jingxue Yuan, SooCheong Jang, Liping A. Cai, Alistair M. Morrison and Sally J.Linton -- Strategic Planning for a Regional Wine Festival : the Margaret River Wine Region Festival / Jack Carlsen and Donald Getz -- Nautical Wine Tourism : a Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Tourism Region of New York State / Michael Q. Adams -- Wine Tourism in Portugal : the Bairrada Wine Route / Luis Correia and Mário Passos Ascenção -- Are We There Yet? How to Navigate the Wine Trail / David Hurburgh and Dick Friend -- Conclusion : the Future of Wine Tourism Research, Management and Marketing / Steve Charters and Jack Carlsen.
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|a Access limited to subscribing institution.
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| 520 |
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|a This book reviews a broad range of topics concerning wine tourism, including regional development, marketing, cellar door experiences, festivals and events, and tours and trails, with insights from case studies in Europe, North America, South Africa, Australia and New Zealand. The book has 20 chapters and a subject index, and will be of interest to wine tourism researchers and stakeholders in the wine and tourism sectors.
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| 530 |
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|a Also available in print format.
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| 588 |
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|a Title from PDF title page (viewed August 15, 2013).
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| 650 |
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|a Wine and wine making.
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| 650 |
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0 |
|a Wine tourism
|v Case studies.
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| 650 |
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4 |
|a Food Economics, (New March 2000)
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| 650 |
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4 |
|a Leisure, Recreation and Tourism Economics, (New March 2000)
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| 650 |
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4 |
|a Marketing and Distribution.
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| 650 |
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4 |
|a Crop Produce.
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| 650 |
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4 |
|a Tourism and Travel.
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| 650 |
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4 |
|a Rural Development, (New March 2000)
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| 650 |
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7 |
|a Festivals.
|2 cabt
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| 650 |
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7 |
|a Marketing.
|2 cabt
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| 650 |
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|a Regional development.
|2 cabt
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| 650 |
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7 |
|a Tourist industry.
|2 cabt
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| 650 |
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7 |
|a Tours.
|2 cabt
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| 650 |
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7 |
|a Wine industry.
|2 cabt
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| 650 |
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|a Wines.
|2 cabt
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| 655 |
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0 |
|a Electronic books.
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| 690 |
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|a EE116
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| 690 |
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|a EE119
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| 690 |
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|a EE700
|
| 690 |
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|a QQ050
|
| 690 |
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|a UU700
|
| 690 |
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|a UU850
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| 700 |
1 |
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|a Carlsen, Jack,
|e editor of compilation.
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| 700 |
1 |
# |
|a Charters, Stephen,
|e editor of compilation.
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| 710 |
2 |
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|a C.A.B. International,
|e issuing body.
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| 776 |
0 |
8 |
|d Wallingford, Oxon, UK ; Cambridge, MA : CABI Pub., c2006.
|i Print version:
|t Global wine tourism.
|w (DLC)2006015964
|z 9781845931704
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1079/9781845931704.0000
|z View fulltext via EzAccess
|