Global wine tourism : research, management and marketing /

• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2006.
• Subjects: Wine and wine making.; Wine tourism > Case studies.; Food Economics, (New March 2000); Leisure, Recreation and Tourism Economics, (New March 2000); Marketing and Distribution.; Crop Produce.; Tourism and Travel.; Rural Development, (New March 2000); Festivals.; Marketing.; Regional development.; Tourist industry.; Tours.; Wine industry.; Wines.; Electronic books.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (xx, 278 pages) : illustrations, maps, charts; Also available in print format.
• Bibliography: Includes bibliographical references and index.
• Access: Access limited to subscribing institution.

This book reviews a broad range of topics concerning wine tourism, including regional development, marketing, cellar door experiences, festivals and events, and tours and trails, with insights from case studies in Europe, North America, South Africa, Australia and New Zealand. The book has 20 chapters and a subject index, and will be of interest to wine tourism researchers and stakeholders in the wine and tourism sectors.