Pink tourism : holidays of gay men and lesbians /

• Main Author: Hughes, Howard L., (Author)
• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2006.
• Subjects: Lesbian consumers.; Gays > Attitudes.; Sexual orientation.; Tourism > Marketing.; Gay consumers.; Lesbians > Attitudes.; Leisure, Recreation and Tourism Economics, (New March 2000); Marketing and Distribution.; Social Psychology and Social Anthropology, (New March 2000); Tourism and Travel.; Man.; Accommodation.; Destinations.; Holidays.; Homosexuality.; Host guest relations.; Marketing.; Men.; Sexual behaviour.; Tour operators.; Tourism.; Tourist industry.; Women.; Electronic books.
• Online Access: View fulltext via EzAccess

This book is a study of gay and lesbian tourism from, primarily, a marketing perspective, but it also examines how marketing activity engages with and affects social issues relating to homosexuality. The book covers: the nature of homosexuality and some features of gay and lesbian life that bear upo...

Table of Contents:

• Introduction
• Homosexuality : its nature and characteristics
• Gay and lesbian tourists : profiles and reasons
• Destination choice as risk avoidance
• Gay and lesbian tourism destinations
• Intermediaries, accommodation and attractions
• Marketing, segments, surveys and identity
• Holidays, marketing and implications for homosexuality
• Conclusions and implications.