Pink tourism : holidays of gay men and lesbians /

• Main Author: Hughes, Howard L., (Author)
• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2006.
• Subjects: Lesbian consumers.; Gays > Attitudes.; Sexual orientation.; Tourism > Marketing.; Gay consumers.; Lesbians > Attitudes.; Leisure, Recreation and Tourism Economics, (New March 2000); Marketing and Distribution.; Social Psychology and Social Anthropology, (New March 2000); Tourism and Travel.; Man.; Accommodation.; Destinations.; Holidays.; Homosexuality.; Host guest relations.; Marketing.; Men.; Sexual behaviour.; Tour operators.; Tourism.; Tourist industry.; Women.; Electronic books.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (viii, 234 pages) : illustrations; Also available in print format.
• Bibliography: Includes bibliographical references (pages 204-228) and index.
• Access: Access limited to subscribing institution.

This book is a study of gay and lesbian tourism from, primarily, a marketing perspective, but it also examines how marketing activity engages with and affects social issues relating to homosexuality. The book covers: the nature of homosexuality and some features of gay and lesbian life that bear upon tourism and marketing; the holiday profiles of both gay men and lesbians; the supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to destination choice including host reactions; and appropriate marketing strategies. The book has 9 chapters and a subject index.