Consumer psychology of tourism, hospitality and leisure. Volume 3 /
This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attra...
Corporate Authors: | , |
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Format: | eBook |
Language: | English |
Published: |
Wallingford, Oxfordshire, UK :
CABI,
2004.
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Subjects: | |
Online Access: | View fulltext via EzAccess |