Strategic management in tourism /

• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2000.
• Subjects: Tourism > Management.; Leisure, Recreation and Tourism Economics, (New March 2000); Supply, Demand and Prices.; Tourism and Travel.; Environmental impact.; Evaluation.; Management.; Marketing.; Planning.; Tourist industry.; Trends.; Electronic books.
• Online Access: View fulltext via EzAccess

This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It co...

Table of Contents:

• Trends in Tourism / L. Moutinho
• The Marketing Environment for Travel and Tourism / K. Peattie and L. Moutinho
• Consumer Behaviour / L. Moutinho
• Tourism Marketing Research / L. Moutinho
• Segmentation, Targeting, Positioning and Strategic Marketing / L. Moutinho
• Human Resource Issues in Travel and Tourism / D. Nickson
• Financial Management in Tourism / J. Bridge and L. Moutinho
• Operations Management / G. Southern
• Strategic Quality Management / H. Maylor
• Strategic Planning / L. Moutinho
• The Marketing Planning Index : A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector / P.A. Phillips and L. Moutinho
• Demand Modelling and Forecasting / S.F. Witt and L. Moutinho
• International Tourism Management / F. Go and L. Moutinho.