Strategic management in tourism /

• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2000.
• Subjects: Tourism > Management.; Leisure, Recreation and Tourism Economics, (New March 2000); Supply, Demand and Prices.; Tourism and Travel.; Environmental impact.; Evaluation.; Management.; Marketing.; Planning.; Tourist industry.; Trends.; Electronic books.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (x, 349 pages) : illustrations, charts; Also available in print format.
• Bibliography: Includes bibliographical references and index.
• Access: Access limited to subscribing institution.

This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).