Applied public relations cases in stakeholder management /

• Main Author: McKee, Kathy Brittain.
• Other Authors: Lamb, Larry F.
• Format: Electronic
• Language: English
• Published: New York : Routledge/Taylor & Francis, 2009.
• Edition: 2nd ed.
• Series: Routledge communication series.
• Subjects: Public relations > Case studies.; BUSINESS & ECONOMICS > Public Relations.; Electronic books.
• Online Access: ebrary; View fulltext via EzAccess; MyiLibrary

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee...

Table of Contents:

• Book Cover; Title; Copyright; Contents; Figures; Preface; PROFESSIONAL INSIGHT: THE MANAGEMENT CHAMPION OF SOCIAL RESPONSIBILITY; 1 Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships; 2 Stakeholders: Employees; 3 Stakeholders: Community; 4 Stakeholders: Consumers; 5 Stakeholders: Media; 6 Stakeholders: Investors; 7 Stakeholders: Members and Volunteers; 8 Stakeholders: Governments and Regulators; 9 Stakeholders: Activists; 10 Stakeholders: Global Citizens; PROFESSIONAL INSIGHT: GLOBAL CONNECTIONS, DISTINCTIVE DIFFERENCES; Index.