Applied public relations cases in stakeholder management /
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee...
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| Other Authors: | |
| Format: | Electronic |
| Language: | English |
| Published: |
New York :
Routledge/Taylor & Francis,
2009.
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| Edition: | 2nd ed. |
| Series: | Routledge communication series.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |
| LEADER | 03125cam a2200481Ia 4500 | ||
|---|---|---|---|
| 001 | 2108 | ||
| 003 | OCoLC | ||
| 005 | 20130711005159.0 | ||
| 006 | m o d | ||
| 007 | cr bn| | ||
| 008 | 090817s2009 nyuac ob 001 0 eng d | ||
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| 020 | # | # | |a 9780203871546 (electronic bk.) |
| 020 | # | # | |a 0203871545 (electronic bk.) |
| 035 | # | # | |a (OCoLC)437138876 |
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| 100 | 1 | # | |a McKee, Kathy Brittain. |
| 245 | 1 | 0 | |a Applied public relations |b cases in stakeholder management / |c Kathy Brittain McKee, Larry F. Lamb. |h [electronic resource] : |
| 250 | # | # | |a 2nd ed. |
| 260 | # | # | |a New York : |b Routledge/Taylor & Francis, |c 2009. |
| 300 | # | # | |a 1 online resource (xiii, 288 p.) : |b ill., ports. |
| 490 | 1 | # | |a Routledge Communication Series |
| 504 | # | # | |a Includes bibliographical references and index. |
| 505 | 0 | # | |a Book Cover; Title; Copyright; Contents; Figures; Preface; PROFESSIONAL INSIGHT: THE MANAGEMENT CHAMPION OF SOCIAL RESPONSIBILITY; 1 Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships; 2 Stakeholders: Employees; 3 Stakeholders: Community; 4 Stakeholders: Consumers; 5 Stakeholders: Media; 6 Stakeholders: Investors; 7 Stakeholders: Members and Volunteers; 8 Stakeholders: Governments and Regulators; 9 Stakeholders: Activists; 10 Stakeholders: Global Citizens; PROFESSIONAL INSIGHT: GLOBAL CONNECTIONS, DISTINCTIVE DIFFERENCES; Index. |
| 520 | # | # | |a Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. |
| 650 | # | 0 | |a Public relations |v Case studies. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh |
| 655 | # | 4 | |a Electronic books. |
| 655 | # | 7 | |a Electronic books. |2 lcsh |
| 655 | # | 7 | |a Electronic books. |2 local |
| 700 | 1 | # | |a Lamb, Larry F. |
| 776 | 0 | 8 | |a McKee, Kathy Brittain. |d New York : Routledge, 2009 |i Print version: |t Applied public relations : cases in stakeholder managment. |w (OCoLC)297222668 |w (DLC) 2008054734 |z 9780415999168 |z 9780415999151 |
| 830 | # | 0 | |a Routledge communication series. |
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