Successful customer relationship management programs and technologies issues and trends /
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
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| Format: | Electronic |
| Language: | English |
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Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2012.
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| Online Access: | Chapter PDFs via platform: |