Description: Successful customer relationship management programs and technologies

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Successful customer relationship management programs and technologies issues and trends /

"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.

Bibliographic Details
Corporate Author:	IGI Global.
Other Authors:	Eid, Riyad.
Format:	Electronic
Language:	English
Published:	Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
Subjects:	Customer relations > Management > Data processing. Customer relations > Management > Computer programs. Marketing Customer service Analytics Social media Business intelligence Business relationship management Database marketing Data mining Supplier relationship management Sales intelligence
Online Access:	Chapter PDFs via platform:

Description
Summary:	"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
Physical Description:	electronic texts (285 p.) : digital files. Also available in print.
Format:	Mode of access: World Wide Web.
Bibliography:	Includes bibliographical references.
ISBN:	9781466602892 (ebook)
Access:	Restricted to subscribers or individual electronic text purchasers.