Understanding the interactive digital media marketplace frameworks, platforms, communities and issues /
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| Other Authors: | , , |
| Format: | Electronic |
| Language: | English |
| Published: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
2011.
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| Subjects: | |
| Online Access: | Chapter PDFs via platform: |
Table of Contents:
- 1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira
- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal
- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S. Shantani
- 4. Buffet or à la carte: pricing digital goods / Deepti Verma, Gaurav Gupta and Kamat Keshav
- 5. IDM products vs. services: a comparative analysis / Aditya Budi, Mi Wang and Tianyuan Wang
- 6. The problem with free Web content / Ping Seng Ng ... [et al.]
- 7. Bundling strategy in the IDM marketplace / Goh Kok Min, Kelvin Tan Yuean Soo and Wang Geng
- 8. Profiting from IDM innovations: learning from Amazon.com and iTunes / Bakrudeen Hyder Ali Nizam, Senthil Kumar Praveen Kumar and Trichy Ranganathan Jayaraman
- 9. The issue of fragmentation on mobile games platforms / Tan Keng Tiong ... [et al.]
- 10. Deriving value from platforms in IDM / Sze Wei, Niazi Babar Zaman Khan and Satish Kumar Sarraf
- 11. Deriving value in the IDM market: open vs. closed platforms / Nisha Alexander, Ho Wei Ching and Arasu Prem Kumar
- 12. Can IPTV survive in Singapore's small and over-crowded market? / Yang Yi, Li Lin and Chua Bee Hoon
- 13. Disruptions in the IDM marketplace: time-shifted TV / Huang Jian, Daniel Tan Dezheng and Ren Buyi
- 14. Exploiting P2P in new media distribution / Marcus Mansukhani, He Ye and Ma Zhaoran
- 15. A shop bot for web market intelligence / Miguel A. Morales-Arroyo ... [et al.]
- 16. Value creation in mobile operating systems / Sander Myint Shwe, Gao Xiuqing and Katherine Chia
- 17. Smartphone application wave and trends on different platforms / Irvine Yeo ... [et al.]
- 18. Using Web 2.0 features on social networks for word-of-mouth effects / Tan Chee Liang, Chua Kok Seng and Kaung Pye Soe
- 19. The role of social networks in the viral marketing of IDM / Bhatt Diptee ... [et al.]
- 20. Review of the Virtual World community / Reza Y. Azeharie
- 21. Convenience prevails over homemade: how local and regional newspapers (mis)use online videos / Marcel Machill, Johannes Gerstner and Sven Class
- 22. Impact of IDM on healthcare / Lena Stephanie, Thomas Srinivasan and Apurva Deepak Lawale
- 23. Blended learning: using IDM for university courses / Kevin Anthony Jones
- 24. Online games for children / Li Lei, Shen Wanqiang and Edwin Tan Seng Tat
- 25. Value assessment in E-government / Lai Pek Hia and Lee Shu Wen
- 26. The wisdom of the crowds: creating value with blogs and eWoM / Zhang Wei and Yang Ke
- 27. Saviours and barbarians at the gate: dilemmas of regulatory policies for new media / Arun Mahizhnan
- 28. Regulation of violence in MMORPG / Lim Poh Heng, Lu Dong Wen and Tan Huc Huey
- 29. Is DRM the great spoiler in the IDM marketplace? / Ilyas Balgayev, Phng Jia Shyan and Kaung Myat Win
- 30. Television in flux: emerging strategies for the online distribution of television programs / Steven S. Wildman and Han Ei Chew
- 31. Investigating the demise of radio and television broadcasting / Wong Chuling, Chow Min Hua and Chua Jit Chee
- 32. The future of television / Xu Mingqing, Xu Wenjing and Zeng Junming
- 33. The future of the printed book / Lee San Bao Elizabeth, Noriahni Ismail and Ma Saw Zarchi Tun
- 34. The future of newspapers / Antonius Ruddy Kurniawan, Kok Wai Mun Mervin and Zhang Qiushi.