|
|
|
|
| LEADER |
05549nam a2200589 a 4500 |
| 001 |
19416 |
| 003 |
IGIG |
| 005 |
20111128142927.0 |
| 006 |
m e d |
| 007 |
cr bn||||m|||a |
| 008 |
111119s2011 pau fsb 000 0 eng d |
| 010 |
# |
# |
|z 2011013918
|
| 020 |
# |
# |
|a 9781613501481 (ebook)
|
| 020 |
# |
# |
|z 9781613501474 (hbk.)
|
| 024 |
7 |
# |
|a 10.4018/978-1-61350-147-4
|2 doi
|
| 035 |
# |
# |
|a (CaBNVSL)gtp00550227
|
| 035 |
# |
# |
|a (OCoLC)764478786
|
| 040 |
# |
# |
|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
|
| 050 |
# |
4 |
|a HD9696.A2
|b .U45 2011e
|
| 082 |
0 |
4 |
|a 381/.45302231
|2 22
|
| 245 |
0 |
0 |
|a Understanding the interactive digital media marketplace
|b frameworks, platforms, communities and issues /
|c Ravi S. Sharma, Margaret Tan and Francis Pereira, editors.
|h [electronic resource] :
|
| 260 |
# |
# |
|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c 2011.
|
| 300 |
# |
# |
|a electronic texts (442 p.) :
|b digital files.
|
| 504 |
# |
# |
|a Includes bibliographical references.
|
| 505 |
0 |
# |
|a 1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S. Shantani -- 4. Buffet or à la carte: pricing digital goods / Deepti Verma, Gaurav Gupta and Kamat Keshav -- 5. IDM products vs. services: a comparative analysis / Aditya Budi, Mi Wang and Tianyuan Wang -- 6. The problem with free Web content / Ping Seng Ng ... [et al.] -- 7. Bundling strategy in the IDM marketplace / Goh Kok Min, Kelvin Tan Yuean Soo and Wang Geng -- 8. Profiting from IDM innovations: learning from Amazon.com and iTunes / Bakrudeen Hyder Ali Nizam, Senthil Kumar Praveen Kumar and Trichy Ranganathan Jayaraman -- 9. The issue of fragmentation on mobile games platforms / Tan Keng Tiong ... [et al.] -- 10. Deriving value from platforms in IDM / Sze Wei, Niazi Babar Zaman Khan and Satish Kumar Sarraf -- 11. Deriving value in the IDM market: open vs. closed platforms / Nisha Alexander, Ho Wei Ching and Arasu Prem Kumar -- 12. Can IPTV survive in Singapore's small and over-crowded market? / Yang Yi, Li Lin and Chua Bee Hoon -- 13. Disruptions in the IDM marketplace: time-shifted TV / Huang Jian, Daniel Tan Dezheng and Ren Buyi -- 14. Exploiting P2P in new media distribution / Marcus Mansukhani, He Ye and Ma Zhaoran --
|
| 505 |
8 |
# |
|a 15. A shop bot for web market intelligence / Miguel A. Morales-Arroyo ... [et al.] -- 16. Value creation in mobile operating systems / Sander Myint Shwe, Gao Xiuqing and Katherine Chia -- 17. Smartphone application wave and trends on different platforms / Irvine Yeo ... [et al.] -- 18. Using Web 2.0 features on social networks for word-of-mouth effects / Tan Chee Liang, Chua Kok Seng and Kaung Pye Soe -- 19. The role of social networks in the viral marketing of IDM / Bhatt Diptee ... [et al.] -- 20. Review of the Virtual World community / Reza Y. Azeharie -- 21. Convenience prevails over homemade: how local and regional newspapers (mis)use online videos / Marcel Machill, Johannes Gerstner and Sven Class -- 22. Impact of IDM on healthcare / Lena Stephanie, Thomas Srinivasan and Apurva Deepak Lawale -- 23. Blended learning: using IDM for university courses / Kevin Anthony Jones -- 24. Online games for children / Li Lei, Shen Wanqiang and Edwin Tan Seng Tat -- 25. Value assessment in E-government / Lai Pek Hia and Lee Shu Wen -- 26. The wisdom of the crowds: creating value with blogs and eWoM / Zhang Wei and Yang Ke -- 27. Saviours and barbarians at the gate: dilemmas of regulatory policies for new media / Arun Mahizhnan -- 28. Regulation of violence in MMORPG / Lim Poh Heng, Lu Dong Wen and Tan Huc Huey -- 29. Is DRM the great spoiler in the IDM marketplace? / Ilyas Balgayev, Phng Jia Shyan and Kaung Myat Win --
|
| 505 |
8 |
# |
|a 30. Television in flux: emerging strategies for the online distribution of television programs / Steven S. Wildman and Han Ei Chew -- 31. Investigating the demise of radio and television broadcasting / Wong Chuling, Chow Min Hua and Chua Jit Chee -- 32. The future of television / Xu Mingqing, Xu Wenjing and Zeng Junming -- 33. The future of the printed book / Lee San Bao Elizabeth, Noriahni Ismail and Ma Saw Zarchi Tun -- 34. The future of newspapers / Antonius Ruddy Kurniawan, Kok Wai Mun Mervin and Zhang Qiushi.
|
| 506 |
# |
# |
|a Restricted to subscribers or individual electronic text purchasers.
|
| 530 |
# |
# |
|a Also available in print.
|
| 538 |
# |
# |
|a Mode of access: World Wide Web.
|
| 588 |
# |
# |
|a Description based on title screen (IGI Global, viewed November 19, 2011).
|
| 650 |
# |
0 |
|a Digital media.
|
| 650 |
# |
0 |
|a Electronic industries.
|
| 650 |
# |
0 |
|a Internet industry.
|
| 650 |
# |
0 |
|a Computer industry.
|
| 653 |
# |
# |
|a Bundling strategy
|
| 653 |
# |
# |
|a Business models
|
| 653 |
# |
# |
|a Market strategies
|
| 653 |
# |
# |
|a Policy
|
| 653 |
# |
# |
|a Regulation
|
| 653 |
# |
# |
|a Technology platforms
|
| 653 |
# |
# |
|a Interactive digital media (IDM)
|
| 653 |
# |
# |
|a Pricing
|
| 653 |
# |
# |
|a Social networks
|
| 700 |
1 |
# |
|a Sharma, Ravi,
|d 1961-
|
| 700 |
1 |
# |
|a Tan, Margaret.
|
| 700 |
1 |
# |
|a Pereira, Francis,
|d 1961-
|
| 710 |
2 |
# |
|a IGI Global.
|
| 776 |
0 |
# |
|c (Original)
|w (DLC)2011013918
|
| 776 |
0 |
8 |
|i Print version:
|w (DLC) 2011013918
|z 9781613501474
|z 1613501471
|
| 856 |
4 |
1 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61350-147-4
|3 Chapter PDFs via platform:
|